Released on April 14 for $75, the doll quickly sold out at major retailers. Want to celebrate the legacy of basketball legend LeBron James with the new Barbie Signature LeBron James Kenbassadors ...

But this? This is next-level. LeBron James has officially entered the Barbie universe as the first-ever “Kenbassador,” and the doll is everything you’d expect from a cultural icon who’s ...

According to David Betancourt of The Athletic, James' foray into the Barbie universe as "Kenbassador" doll has been an unmitigated success, with the toy prompting massive lines outside collectible ...

Barbie set out for their James doll to capture his fashion sense off the court and his height on the court. The James doll will be one inch taller than the standard Ken doll. James collaborated ...