The Target Optimus Prime & Autobot Bullseye set is priced at $59.99 and is slated for release on June 23, 2024. Naturally, this set is exclusive to Target stores.

The Studio Series Commander-Class Transformers: The Movie Optimus Prime is set to release this fall for $90, and and will go up for pre-order later today, July 16, at 1PM ET at Hasbro Pulse and ...

The full name of this masterpiece is Transformers Optimus Prime Auto-Converting Programmable Advanced Robot -- Collector's Edition. You could also refer to it as the coolest toy ever.

Homaging a now classic Transformers anime, Hasbro has revealed the first look at a new set featuring Nemesis Prime and an iconic Mini-Con weapon.

A battle-damaged take on Optimus Prime takes fans back to Generation 1 in style, but this highly exclusive figure comes at a ...

Instead, in 13 steps, Prime goes from robot mode to a single-shot Nerf Blaster, with an extra spot for storing one of the two included foam darts, and an integrated targeting scope—but don’t ...

From #TRANSFORMERS, which is celebrating its 40th anniversary in 2024, the AUTOBOT LEADER OPTIMUS PRIME joins Kotobukiya’s plastic model kit lineup based on a new original illustration by ...

Optimus Prime and Megatron’s early years have been explored in animated series and comic books, but Transformers One appears to be an original take on their shared origin story. It also promises ...