Scientists claim they have discovered a new colour. A team at the University of California, in Berkeley, had laser pulses ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

UC Berkeley scientists claim to have unlocked a never-before-seen colour called 'Olo' by stimulating individual M-cones in ...

Researchers in the United States have ventured beyond the bounds of human perception, claiming to unlock a colour no eye has ...

"Olo" is said to be a saturated blue-green or teal colour - but some say the perception of the colour is "open to argument".

The color has been has been described as 'dazzling' by one of the select few who were lucky enough to witness it ...