How Texas athletics is preparing for change: Why UT took a fiscal 'haircut' from Big 12
The Texas athletic department reported a surplus for the third consecutive fiscal year. The Longhorns will need those funds ...
Texas athletics department topped $300 million in revenue and operating expenses in 2024
Texas athletics both generated revenue and had operating expenses of more than $300 during the fiscal year of 2024.
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Dick's Sporting Goods Named Official Retailer for Texas Longhorns in Multi-Year Sponsorship Deal
Dick's Sporting Goods has inked a new multi-year brand sponsorship deal with the University of Texas at Austin Athletics to ...
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Texas Longhorns set to host alumni baseball game and fan appreciation
The Texas Longhorns will host an alumni baseball game as well as fan appreciation day at Disch-Falk Field on Saturday Feb 1.
Dick's Sporting Goods partners with NCAA's Texas Longhorns
Dick's Sporting Goods is going south for its latest partnership. On Thursday, the Coraopolis-based retailer announced that it ...
Texas Longhorns athletics lead nation in operating revenue and expenses
The University of Texas has solidified its standing as a financial powerhouse in college sports, becoming the first Division ...
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Texas athletics department topped $300 million in revenue and operating expenses in 2024
The University of Texas athletics department again has shown its status as a national college sports business leviathan, recording $331.9 million in operating revenues and $325 million in ...