I believe they should keep the name and logo as is, maintaining continuity. However, unless the fan vote says otherwise, it looks like Utah's franchise could have a new name and logo next season.

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Utah Outlaws with easily the best name/worst logo. You can tell which one had several months of design work put into it before a beverage cooler company wouldn't share their trademark ...

The logos depicting three potential names for Utah's NHL team have a familiar feel. They look like they came from EA Sports' NHL video game. Daily Faceoff's Frank Seravalli confirmed three logos ...

Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to the new design. Broadly, the internet ...

Her innovative design pays homage to her hometown's rich cultural heritage while bringing a fresh perspective to one of ...

All Canva designs are ideal for social media posts, invitations, t-shirts, presentations, flyers, you name it. The only thing missing is a 'logo-only' subscription package. Customizing your ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

The logos depicting three potential names for Utah's NHL team have a familiar feel. They look like they came from EA Sports' NHL video game. Daily Faceoff's Frank Seravalli confirmed three logos ...

Fans have been voting on which name - Utah Hockey Club, Utah Mammoth, or Utah Outlaws - and logo they like best at the club's last three home games at the Delta Center. Official images used in the ...