The flurry of trades and signings in free agency has fans itching for the WNBA season to tip off. Breaking down who had the ...

With Unrivaled’s opening weekend come and gone, the new winter 3×3 professional league co-founded by WNBA stars Napheesa Collier and Breanna Stewart averaged 313,000 viewers in its opening game ...

full court games created by and featuring WNBA players is resonating with fans and viewers. “I think it's just super cool because it's not just about the basketball, but it's about what this ...

Unrivaled had a successful, thrilling debut. Can the new women's 3-on-3 league keep it up while winning over viewers amid a ...

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, ...

Another independent women’s sports league with a unique format, Athletes Unlimited, has struggled to generate an audience with games on ESPN platforms and the WNBA app. Viewership numbers from ...

The WNBA has experienced one of the biggest surges in viewership this year. The association reported 2024 had the ...

Per ESPN's Santa Brito, the WNBA achieved unprecedented success in 2024, shattering multiple viewership records across ESPN platforms. The Finals captivated audiences, delivering its highest ...

The figure – from games broadcast on TNT and TruTV – is an early and positive sign the fast-paced, 3-on-3, full court games created by and featuring WNBA players is resonating with fans and viewers.

“We aren’t expecting WNBA viewership numbers. I think what we’re trying to do is get better from week to week, put out a great product, focus on the athletes. If we do that, I think good ...