Procter & Gamble is betting consumers will shell out for $380 electric toothbrushes, spruced-up Pampers diapers and ...

The strategy is similar to P&G's playbook during the COVID-19 pandemic and when inflation skyrocketed after. But the gambit this time is risky.

After all, you wouldn’t compare a whitening toothpaste to one ... depending on the brand, quality, and size. Soaps with added benefits, such as integrated carnauba wax, ceramic coatings, and ...

While many brands use the term “whitening” interchangeably with ... though its effectiveness is still debated. This soap has an intense reputation on social media, and honestly, I get ...

Summer is here! Whether you’re heading out for a weekend getaway, running errands in the city, soaking up the sun, or just at ...

Not only did I work for Lush for six years, I’ve continued to use the brand’s products since. From bath bombs to body scrubs, ...

At nearly a foot long and six inches tall, it’s larger than Rains with more pockets and zippers than you’ll know what to do ...

Venus razors that come with handles to hang in the shower, a $12 whitening toothpaste ... Dawn dish soap, Mr. Clean, Swifer and Cascade brands. New York-based reporter covering U.S. consumer ...

U.S. President Donald Trump's sweeping tariffs on imports have left global markets reeling and given rise to fears of a ...

Lastly, refresh your body scent by spritzing the Brazilian Crush Cheirosa 62 Fragrance Mist (30ml) that can be used on your ...

While I have a few brands that I often come back to ... shower cleaners and considered their effectiveness at removing soap scum and water stains, their scent, and whether or not I had to scrub ...