Keys began playing tennis because she loved the white Reebok dress worn by Venus Williams during the 1999 Wimbledon tournament. Ten years later, Keys would hit the WTA tour.

The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her ...

Madison Keys made history on Saturday, becoming the oldest woman to win her first Grand Slam title at the 2025 Australian ...

Nike Tennis wins big at the 2025 Australian Open with champions Madison Keys and Jannik Sinner and finalist Aryna Sabalenka.

And which royals she counts among her tennis style icons Paige Lorenze spends ... How do the different tournaments influence what you wear to a match? I imagine it’s very different for Wimbledon ...

Wimbledon, which has always been the pinnacle of tennis, is lagging behind in that ... will also reduce wear and tear across the tournament. Wimbledon currently operates with the minimum number ...

We all have a favourite but this is THE definitive list of the 10 best tennis shoes of all time from 1930 to 2024 ...

A private tennis club and luxury hotel brand build a chic social network around community, cocktails, shopping and the proper ...

The best tennis brands combine style and comfort for the utmost performance on the court. Unlike the best golf clothing ...

(AP Photo/Julio Cortez, File) Paula Badosa of Spain throws some clothing into the crowd after defeating ... s singles against ...

Do you know why the players wear white, or how long the grass has to be before each match? Test your niche knowledge! Wimbledon legends: What I learnt from pro tennis. videoWimbledon legends ...

With models, celebrity guests and luxury sponsors, tennis fashion has lifted its game. But has it crossed the line?