PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Take on the trails with our pick of the best boots, jackets, backpacks and other walking essentials — hand selected & tested by hiking experts and the WH team.

Andie Swim, the swimwear brand worn by Reese Witherspoon, Mindy Kaling, and Demi Moore, dropped its Summer in Bloom ...

Fashion can be a battlefield, can’t it? As women, we express ourselves through our clothing; it’s a form of art, empowerment, ...

We've all had those moments, standing in front of a closet full of perfectly good clothing but still unable to find an outfit we like. In those "I-have-nothing-to-wear" moments, you pull out the ...

The foundation of any great look often goes unnoticed. Yet, lingerie has transformed from a mere undergarment to a powerful ...

There’s a special thrill that comes from finding the perfect vintage leather jacket for $8, a barely-used Kitchen Aid mixer for $25, or that mid-century end table that completes your living room for ...

Essie Golden is a fashion influencer, model, and body-positive advocate known for her bold style and unapologetic confidence.

Eloquii Eloquii is a dedicated plus-size retailer catering to women size 14 and above, and Heensie said it is "very well loved and a go-to for many plus-size customers." There's a strong focus on ...

MAC’s six-shade concealer palette is “perfect,” according to celebrity hairstylist and beauty expert David Lopez. “It’s ...