PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

You don’t need to do a lot to look perfectly polished. You just need a few tips from the pros! Effortlessly gorgeous You know ...

The countdown is on for an all-female crew, headlined by singer Katy Perry, to blast off to space on a Blue Origin rocket.

Hyaluronic acid is an ingredient that can hold up to 1,000 times its weight in water, which can help your skin stay plump and ...

You cannot rebrand oligarchy as feminism,’ someone notably said online Wednesday in response to Elle magazine promoting a ...

Calynn Chapman said she felt the most beautiful she ever had simply by embracing her natural self—and over 21 million people have watched.

I think it’s so important for people to see us like that,” civil rights activist Amanda Nguyen said. “This dichotomy of engineer and scientist, and then beauty and fashion. We ...

From classics like Charlotte Tilbury’s Pillow Talk and MAC's Ruby Woo to clean lip color from Merit, these are the shades ...

In a new interview with Elle, Blue Origin's first all-female crew, also including Aisha Bowe, Amanda Nguyen and Kerianne ...

When applying powder, be strategic—focus on key areas like under your eyes and on your T-zone. This approach helps you steer ...

The singer walked the—powder blue, not red—carpet for the evening’s affairs, wearing a strapless, sweetheart-necklined, ...

Kim Mulkey's Baton Rouge-based hair and makeup artist spends a lot of time with the legendary coach. She knows things.