Luxury brands are mining their archives to capitalise on Gen Z’s obsession with Y2K. Can the past keep delivering returns?

Kim Kardashian’s innate ability to redefine and resurrect forgotten fashion trends continues to cement her status as a modern-day style icon. With her latest appearance during Paris Fashion Week, she ...

Nicola paired the trousers with a black furry short-sleeved jacket cropped to just below her bust, which was secured in the ...

As fashion continues to evolve in response to social and economic shifts, one question remains: is the old money aesthetic a ...

Kim Kardashian’s remarkable talent for reviving and redefining forgotten fashion trends solidifies her position as a ...

The early 2000s were once seen as one of fashion’s most chaotic eras—but in 2025, Y2K fashion trends are back with a vengeance. From low-rise jeans and butterfly clips to bedazzled tops and baby tees, ...

Hyrule Warriors: Age of Imprisonment is another Hyrule Warriors game, but this time starring the cast of characters present in the ancient history portions of Tears of the Kingdom. That means ...

Photograph: (Amazon Fashion) ELLE: Gen Z thrives on self-expression—whether it’s Y2K aesthetics or indie-core. How is Amazon Fashion meeting the demand for unique, trend-forward pieces?

From oversized denim to chunky trainers and bold logos, 90s fashion for men is making a serious comeback. Once seen ...