Apple CEO Tim Cook emphasized the importance of artificial intelligence in a company-wide meeting, asserting its potential ...

Apple held a rare companywide all hands meeting on Friday to discuss the company’s investments in artificial intelligence and other topics. CEO Tim Cook struck a confident tone about Apple’s future in ...

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial ...

Mark Zuckerberg’s Meta gave a 24-year-old artificial intelligence whiz a staggering $250 million compensation package, ...

Apple doesn’t do clearance racks. So when three of its newest M4-powered MacBooks drop in price at the same time, it’s kind of a big deal. Right now, you can score a 13-inch MacBook Air for $799, a 15 ...

In a Q3 earnings call, Apple CEO Tim Cook announced that the company would be open to mergers and acquisitions related to AI ...

On Thursday, Apple CEO Tim Cook said the Silicon Valley company could end up spending nearly $2 billion thanks to President ...

Apple CEO Tim Cook confirmed on its Q3 2025 earnings call that the company is “significantly” increasing its investment in artificial intelligence.

Looking ahead, Apple's management team guided for mid- to high-single-digit annual revenue growth in the company's fourth fiscal quarter. Services growth will rival the same 13% growth the company saw ...

Apple also said on Thursday it plans to spend more on data centers, an area where it typically spends only a few billion ...

So far, Apple’s AI strategy appears underfunded by contrast with the Big Tech cluster. Simultaneously, it is difficult to ignore AI’s underlying problems.

OS 26 introduces an Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode. Apple says that Adaptive Power ...