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Starbucks, CEO Niccol

CNBC on MSN · 20h

Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's what the strategy involves.

Hosted on MSN · 2d

Starbucks shares rise as CEO Niccol's turnaround plans gains traction

(Reuters) -Starbucks shares rose over 4% before the bell on Wednesday as the coffee chain's quarterly strong sales beat signaled that CEO Brian Niccol's turnaround plan was bearing fruit. A simplified menu and investments in store and labor operations were some of the highlights of Niccol's 'Back to Starbucks' initiative since he took the helm in August.

INSIDER on MSN · 2d

Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Starbucks to shut down all ‘Pick Up’ stores

Men's Journal on MSN · 21h

Starbucks Closing Up to 90 Locations Amid Major Change, CEO Brian Niccol Announces

Just a few weeks ago, Starbucks announced a significant overhaul is coming to over 1,000 of its stores by the end of the year as the beloved coffee chain looks to fulfill its promise as the "third place" after home and office.

Detroit Free Press on MSN · 25m

Starbucks is closing 'pickup' locations. Are any Michigan locations affected?

Approximately 80 to 90 Starbucks "Pick Up" stores across more than 20 states will be impacted. Some locations are facing permanent closure while others will be converted into traditional coffeehouses at a later date, according to Niccol and the chain's website.

USA Today · 15h

Starbucks to shut down all ‘Pick Up’ stores: See list of NY locations

"We found this format to be overly transactional and lacking the warmth and human connection that defines our brand."

6h

Starbucks’ CEO Just Announced a Change Years in the Making. 1 Word Says It All

Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between ...

How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

2don MSN

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

1don MSN

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

2don MSN

Starbucks CEO Brian Niccol promises a return to glory days: Opening Bid top takeaway

The Starbucks earnings release last night was tough on the eyes. It read as a giant in the middle of a major restructuring.

2don MSN

Starbucks CEO Brian Niccol: We want to build back a better Starbucks

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...

CW33 on MSN19h

Starbucks is phasing out an entire category of coffee shops: Will yours be affected?

Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest ...

19h

Starbucks CEO Brian Niccol Makes Bold Promise

Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New ...

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