French spirits major Pernod Ricard is venturing into the non-alcoholic aperitif space with the launch of Ramazzotti Aperitivo ...

In pursuit of regional growth, ‘Artists Connect Africa ‘, a platform designed to empower emerging and established artists will be converging talents across the region towards sector’s development.

We’re speaking ahead of this weekend’s Louis Vuitton Australian Grand Prix in Melbourne, the first of 24 worldwide Formula 1 ...

The influx into Melbourne for the Australian Grand Prix is being spearheaded by Moet Hennessy Louis Vuitton heir Frederic ...

The freshly announced partnership between Scottish Whiskey Brand Chivas Regal and Ferrari F1 driver Charles Leclerc kicked ...

While traditional treats like gujiyas, thandai, and the vibrant hues define the festivities, a fine bottle of whisky can add ...

LIQUOR COMPANY Pernod Ricard is doubling down on promoting responsible drinking in the Philippines with the launch of its digital labeling, which also serves to support the company’s growth in the ...

NEW DELHI: An Indian appeals authority ruled that the city of New Delhi must reconsider its refusal of a liquor license ...

An Indian appeals authority has instructed New Delhi officials to revisit Pernod Ricard's liquor license application, ...

Chivas Regal, a scotch whisky brand, has announced Formula 1 driver Charles Leclerc as its global brand ambassador in a ...

Part of the ultra-premium Ultimate Cask Collection, the expression is available in duty free across UAE, Asia/South-East Asia ...

The whisky is being showcased via a dynamic activation and in-store promotion programme complete with guided tastings that underline Chivas Regal’s ongoing premiumisation drive.