Cracker Barrel’s folksy farmer Uncle Herschel – who was kicked off the new logo – mocks the chain’s failed rebrand in a video ...

Cracker Barrel shares jumped 5% after Trump urged the restaurant chain to restore its old logo amid backlash to a rebrand.

Jason Aldean and his wife, Brittany, went out for a breakfast date earlier this week at a First Watch location, and decided that it would be the perfect time for a photo op and a shot at the breakfast ...

Cracker Barrel is pushing back after a wave of rabid criticism from conservatives over its new logo and modernization ...

The rebrand removed Uncle Herschel — the iconic man seated at a barrel — from the logo, leaving just the restaurant name ...

Cracker Barrel’s statement admitting that it “could’ve done a better job" in rolling out its new logo sparked more backlash ...

Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week ...

The restaurant company joins the likes of Bud Light, Jaguar and Target as subject of conservative ire over rebranding, DEI policies.

MacWaters' alleged resume attached to an X post also listed roles at Jaguar Land Rover UK, Bud Light, Netflix and other ...

The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first ...