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Cracker Barrel customers miss the man in the old logo. Who was he?
Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was a goodwill ambassador for the company in its early days when it was founded in Tennessee in 1969, according to Cracker Barrel Insider.
Cracker Barrel is the latest example: these companies failed with the new design of their logo
As you may have already guessed, the company said the new design keeps the iconic barrel but aims for a modern, simplified look. CEO Julie Felss Masino has been steering Cracker Barrel away from its 55-year “old-timey” aesthetic, with updated menus and store interiors meant to attract younger diners.
In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic ...
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Cracker Barrel Just Brought Back A Fan-Favorite Breakfast Dish
Don’t fret, y’all. Just like the faithful return of Uncle Junior’s vegetable garden, Cracker Barrel just announced that this ...
Fall is near, and grocery stores, restaurants, and coffee shops are revamping shelves and menus to include all things pumpkin ...
Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy “Old ...
Conservative critics saw the decision to remove the man in the logo, long known as Uncle Herschel, as an attempt by corporate ...
Cracker Barrel hosted a pop-up event in Manhattan that included line dancing and live country music as it faces criticism for ...
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Your Days Are Numbered, Cracker Barrel
Is Uncle Herschel the guy on the old logo? Why would you take Uncle Herschel out back and shoot him and turn around ...
Cracker Barrel's new, simplified logo is drawing criticism from some customers. The chain unveiled a new logo on Tuesday.
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