Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million loss in market value before partially rebounding later that day. Analysts cautioned that both the controversy and the high $700 million rebrand cost contributed to investor uncertainty, not just political outrage.

After nearly 50 years in business, Southern country-themed restaurant Cracker Barrel has changed its logo, prompting the MAGA crowd to melt down over the company’s perceived swing to the left.

Cracker Barrel’s stock plummeted $94 million on Thursday after the country staple restaurant announced an unexpected rebrand of their logo.  The 55-year-old company shed its share value by