Conservative activist Robby Starbuck released a scathing critique of Cracker Barrel as the company faces backlash after ...

GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

The Southern-themed restaurant chain has become the latest battleground in an increasingly unpredictable culture war over ...

Targets of this ire have included museums and colleges that are seen as supposed bastions of “woke” culture, but also brands.

Cracker Barrel's push to modernize has sparked fierce criticism, as the restaurant chain is the latest brand to be labeled ...

In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic ...