A photo of a mountain in Yichang, China, has gone viral after it was shared to social media, prompting people to flock to it - with their dogs

Guo Qingshan took a photo of a mountain shaped like a dog’s head and snout while visiting his hometown of Yichang in central China in late January, the Associated Press reported.

When Shanghai-based designer Guo Qingshan posted a vacation photo on Valentine’s Day and captioned it “Puppy Mountain,” it became a sensation in China and even created a tourist destination. Guo had gone on a hike while visiting his hometown of Yichang in central China’s Hubei province in late January.

Guo Qingshan posted a snap of a mountain by the Yangtze River in his hometown of Yichang, China, which sparked a huge interest online owing to its odd appearance

A mountainside in China's Hubei province, dubbed "Puppy Mountain," is gaining global attention for its resemblance to a dog face, thanks to a viral social media

Tourists began to flock to a mountainside in China after a social media user pointed out that it looks like a dog’s head. The viral post, on Chinese social media app Xiaohongshu, created a new pilgrimage site for dog-lovers and people started to visit the Xiling Gorge,

Dog owners have posted pictures of their dogs in the same position, and many people are traveling to the location to see it for themselves.