Apple CEO Tim Cook today said that Apple TV + is driven by a commitment to storytelling and artistic excellence, rather than an effort to boost iPhone sales.

NEW DELHI, (IANS) – Apple CEO, Tim Cook on March 25 extended Holi wishes. Cook, who shared the greetings on X, added a picture showcasing the festival’s vibrant color and joy, shot on the iPhone.

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the renowned Formula 1 driver Lewis Hamilton.

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on 'F1.' ...

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar stand on the deck of Apple Park’s observatory in Cupertino, California ...

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s goal.

Tim Cook has announced a new documentary on Lewis Hamilton, inspired by the F1 icon's path to becoming a seven-time world champion.