The retailer said the extension of its holiday food discount to year-round stemmed from employee feedback for simpler and more accessible perks.

The largest private U.S. employer said Wednesday that it will offer a 10% employee discount on nearly all groceries, including milk, meat and frozen food. That discount previously applied to fresh produce and most general merchandise items, such as clothing and toys, but only to other food during the holiday season.

Walmart’s newest employee benefit takes aim at a growing cost for many of its workers: their grocery bills. The country’s largest private employer said that, effective immediately, it was extending its 10% employee discount to include nearly all grocery purchases at its stores and online—its latest effort to better recruit and retain workers.