The retailer said the extension of its holiday food discount to year-round stemmed from employee feedback for simpler and more accessible perks.

Walmart’s newest employee benefit takes aim at a growing cost for many of its workers: their grocery bills. The country’s largest private employer said that, effective immediately, it was extending its 10% employee discount to include nearly all grocery purchases at its stores and online—its latest effort to better recruit and retain workers.

In a separate LinkedIn post, JD Mahaffey, director & global head of executive total rewards, expanded on the new benefit: Previously, Walmart’s 10% discount for employees was limited to fresh produce and select general merchandise,