And we're onto the Elite Eight in women's March Madness! What a slate of matchups we've got ahead. All four No. 1 seeds — UCLA, South Carolina, USC, Texas — are still alive, but their opponents are ...

March was a good month for Warner Bros. Discovery. During that time, the company saw the largest monthly viewership increase ...

The NCAA’s lack of commitment results in fewer sponsorship opportunities and less media coverage, which affects the financial ...

WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media ...

Alex Condon is keeping both the NBA and a third season with Florida open as options for next fall. The 20-year-old will ...

The Wolverine State’s commercial and tribal operators struggled to turn a huge profit against bettors during college ...

On a day when a judge heard arguments that will shape the future of college sports, some things never change: March Madness ...

After the conclusion of March Madness, one writer considers the impact of bracket culture on campus community.

Madness is a great opportunity to show scouts what they'll do on the biggest stage before the 2025 NBA Draft and a few ...

Here's a look at where USA TODAY Sports ranks the Florida Gators' three NCAA Tournament championship wins during this century ...

Sure, the NCAA moved up the starting time by 30 minutes from a year ago. Sorry West Coast basketball fans; that is still too late for East Coast fans.

As for the viewership numbers, the Huskies 2024 title barely did any better than the 2023 Tournament. UConn's first title of these two, which, again, came at the end of a Cinderella-filled March ...