Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the ...

Reynolds launched Maximum Effort with his business partner, George Dewey, in 2018. The company makes ads, movies, and shows, often with an irreverent bent.

Maximum Effort enlists Gwyneth Paltrow to reframe major public relations crisis with humor and star power. By Andrea-Rose Oates • Published July 28, 2025 • Updated on July 28, 2025 at 11:20 am ...

Reynolds launched Maximum Effort with his business partner, George Dewey, in 2018. The company makes ads, movies, and shows, often with an irreverent bent.

Maximum Effort also collaborated on a similarly sardonic ad in 2021, made in response to Chris Noth’s character dying on And Just Like That… Read the original article on People ...