Name, Image, and Likeness (NIL) has been a transformative force in college athletics, creating new opportunities for ...

Texas Longhorns star quarterback and NFL scion Arch Manning has signed a reportedly massive deal with energy drink giant Red ...

Marshall Thundering Herd announce partnership with coffee company to support NIL collective as gap grows for Group of 5 teams ...

FAYETTEVILLE, Ark. — The 95th General Assembly is now in session in Little Rock. Arkansas fans will be watching closely the ...

Texas quarterback Arch Manning is already expected to be the team's starter for the 2025 season, and he scored another win ...

LSU football upped its NIL operation with a new addition on Thursday. Per a report from CBS Sports and 247 Sports, Keava Soil ...

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

The importance, impact and potential of NIL is limitless. For now, Texas holds on to amateurism and still boasts some of the ...

Already behind from a collective standpoint, the school is looking to secure NIL compensation for its student-athletes ...

Other programs, desperate to get back to prominence, have chipped away at Alabama and Georgia’s talent advantage. How will ...

Life is good for Texas Longhorns quarterback Arch Manning. The next big thing of college football just signed a massive NIL ...

Ethan Holliday is the defending OKC Metro High School Sports Awards Baseball Player of the Year. He signed an NIL deal with ...