Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

In May, Texas A&M quarterback Marcel Reed announced an NIL deal with ENG Aviation Group. Through the agreement, he will not ...

On July 24, 2025, the White House issued an executive order aimed at reshaping the landscape of college athletics. The order, ...

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

Elite 2027 quarterback recruit Kavian Bryant can pick any school in the country, and he has offers from most of them. His offer list includes Michigan, Texas A& ...

Texas coach Steve Sarkisian broke down the changing tide of recruiting while addressing Texas high school coaches in San ...

Marcel Reed may just have become the best-dressed athlete to walk around College Station. The Texas A&M starting quarterback ...

Ahead of Arch Manning’s first season as Texas’ full-time starting quarterback, speculation has swirled about whether the ...

North Texas will officially enter a new era this week when the school's soccer team kicks off its season and with it the 2025 ...

Tech hasn't won an outright conference championship since 1955 but will head into the 2025 season with a Big 12-title-or-bust ...

Texas basketball coach Sean Miller has quickly assembled a roster that he hopes will bring a more exciting brand of ball in ...