Domino’s Pizza is finally releasing its own version of stuffed crust on Monday, aiming to win over the customers who are willing to spend more on the pricey pizza customization.

Domino’s Pizza said it was launching its own version of stuffed-crust pizza on Monday, following in the footsteps of rivals Pizza Hut and Papa John’s. Shares rose 1.7% to $497.93 after the chain said it would begin offering mozzarella-stuffed crust pizza in locations across the U.

Internal research showed as many as 13 million Domino’s customers ordered stuffed crust pizza from competitors each year.