Asus and MSI were among the first to increase prices in their U.S. online stores, although the GPUs are out of stock.

Look, I know rich people aren’t uniformly stupid, but there definitely seems to be a subset of luxury goods that assume such. (Luxury fashion made to look like thrift store goods comes to mind.) And Asus apparently wants a piece of that blue-blood pie because it’s making an RTX 5090 graphics card covered in friggin’ gold.