The next Sanrio Happy Meal toys at McDonald's will involve mascots like Hello Kitty dressing as TMNT characters.

Sanrio's Character Ranking Polls present a fascinating glimpse into how the firm's mascots rise and fall in popularity.

Sanrio, the Japanese “emotional commerce” firm which owns Hello Kitty, has been diversifying. My Melody, a cheery white bunny ...

Sanrio's most beloved character of all time held a dark rumor for years, until now, where it has been officially debunked by ...

In June, at Sanrio Fes, in Yokohama, Japan, the company announced this year’s Character Ranking that drew a record 63 million ...

The Build-a-Bear Sanrio collection now includes a Hangyodon stuffed animal that comes with a Sayuri octopus plush.

A deep dive into Japan’s Sanrio and iconic creations including Kuromi, a walking safari in the Samara Karoo Reserve, plus ...

Next June, He-Man will make his big and powerful comeback. The reboot Masters of the Universe movie, starring Nicholas ...

The new physical editions of Hello Kitty Island Adventure will release on August 29th in North America, Europe, and Asia. For ...

Sanrio has been around for decades, and in that time, Hello Kitty has become a true global phenomenon. The kawaii mascot has become one of the best-selling figures in the world, and Hello Kitty is ...

While Sanrio has gone through ups and downs, Belson says, "Don't count out Hello Kitty." "She'll rejuvenate in some other way, some other format," he says — just as she has done for more than ...