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Watchdogs slam fashion giant Shein for manipulating shoppers through deceptive tactics: 'Dark patterns' Fast-fashion retailer Shein is facing accusations from consumer groups in 21 countries that ...

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Pan-European consumers organization BEUC filed a complaint with the European Commission on Thursday against online fast-fashion retailer Shein over its use of "dark patterns," tactics designed to ...

LONDON (Reuters) -Pan-European consumers organisation BEUC filed a complaint with the European Commission on Thursday against online fast-fashion retailer Shein over its use of "dark patterns ...

It has also requested info related to the design of their online interfaces, which the pan-EU law mandates must not deceive or manipulate users, such as via so-called “dark patterns”.

Shein, which sells 2.99-pound ($3.75) dresses and jeans for as little as six pounds on its UK site, has grown rapidly and was valued at $66 billion in a fundraising in 2023.