Ad demand for this year’s Oscars is on the rise, building on last year’s momentum, even as viewership for other major awards ...
Among today’s creative highlights, Gap delivers another captivating dance number, this time with Parker Posey; Quaker Oats ...
Today, through large-scale social marketing campaigns and a growing network of Gen Z content creators, teens are getting and ...
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...
Agencies are embracing AI video tools including Kling and Hailuo along with the likes of OpenAI’s Sora and Google’s Veo 2.
Numerous surveys (including one by Gallup) show that trust in institutions is fading, but authentic consumer insights can ...
Ad Age is rounding up all the hottest social media trends with our new tracker, available only to All Access subscribers.
Lenovo, Sargento and more advertisers customize algorithms through a growing roster of ad tech startups such as Chalice AI.
Hello there, and welcome back to Agency Brief. This week, we’ve got an interview with WPP CEO Mark Read, plus plenty more.
Big budgets don’t go as far when they’re spread across too many agencies. Some brands like to work with multiple agencies, ...
The experiential design company’s co-founder writes about developing a national food truck program in support of voters.
Stagwell forecasts 8% net revenue growth for 2025, with political advocacy and creative showing particular strength.