Nearly 30 years ago, I began my career in digital media. I designed campaigns and bought and sold inventory on sites such as Windows Media (Microsoft), xCite, Blastro music videos, and local TV ...

For years, content has been seen as a cost center—expensive, slow-moving, and too often disconnected from measurable outcomes. Paid media, by contrast, promised precision and predictability. But in ...

One of branding’s greatest strengths is its ability to convey an aspirational future. While this is true across all marketing disciplines, brand design has the potential to create deep, lasting impact ...

In the digital advertising space, the concept of curation has taken center stage for marketers aiming to drive more transparent and effective outcomes. While not a new concept, curation’s evolution in ...

The digital age, while offering unparalleled connectivity, has paradoxically fostered a sense of isolation among young people. Gen Z, in particular, is navigating a world saturated with fleeting ...

AI is no longer a futuristic concept – it’s a game changer for businesses today. As businesses increasingly embrace AI, the results are clear: AI-driven solutions are transforming customer and ...

The advertising industry is at a crossroads. With the decline of third-party cookies, tightening privacy regulations, and increasing consumer demand for transparency, traditional targeting methods are ...

In the current landscape of marketing measurement, incrementality has emerged as a holy grail metric that reveals whether our marketing efforts are truly working. Not in terms of clicks or views, but ...