AI is no longer a futuristic concept – it’s a game changer for businesses today. As businesses increasingly embrace AI, the results are clear: AI-driven solutions are transforming customer and ...

The digital age, while offering unparalleled connectivity, has paradoxically fostered a sense of isolation among young people. Gen Z, in particular, is navigating a world saturated with fleeting ...

In the current landscape of marketing measurement, incrementality has emerged as a holy grail metric that reveals whether our marketing efforts are truly working. Not in terms of clicks or views, but ...

The advertising industry is at a crossroads. With the decline of third-party cookies, tightening privacy regulations, and increasing consumer demand for transparency, traditional targeting methods are ...

Conventional wisdom tells us that the most effective way to present a luxury brand is, you guessed it, luxuriously. The setting could be classical or contemporary, wildly conceptual or warmly ...

Gaming is a multi-billion dollar industry—bigger than music and movies combined—and esports is a fast-growing part of that. Just like other live sports, such as the NBA, the Premier League and Formula ...

How familiar are you with StarKist’s iconic “Sorry Charlie” catchphrase? Or the hippest tuna mascot under the sea, Charlie the Tuna? Coinciding with National Sorry Charlie Day on April, StarKist has ...

Ice Heggedal, marketing acquisition team lead at Usercentrics, began her presentation with the story of how she went from just being a performance marketeer, to becoming a privacy-led marketeer. In ...

Wednesday’s panel began with Google’s Managing Director of Technology, Media, and Telecommunications, Vanessa Kingori discussing the AI innovations driving the advancement in Google Search. “15 ...

David Billings, the VP of digital at Empathy Lab teamed up with the Sameer Amin, the VP of Data Driven Marketing & Media at Reckitt to present the transformation of AI in paid media. Billings began ...

Advertising Week Europe welcomed Vevo in a conversation regarding the relationship between content quality and engagement with advertisers. The panel kicked off with Vevo’s Head of Sales, Chris Wright ...

This year’s honourees are a dynamic group of visionaries shaping the future of marketing, media and culture. From launching groundbreaking initiatives to driving industry-wide change, they are ...