Kapferer's Brand Identity Prism is a tool that dissects brand identity and explains it in detail, emphasising how each shapes brand perception.

Learn How to Get a Job as a Graphic Designer with these Top 10 Tips from Professional Graphic Designers. Looking for more Inspiration?

Discover the 13 must-have web design tools for 2025 that professional designers use. Save time, money and frustration with this curated toolkit.