Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building a custom stack for your ...

A 3-step copywriting formula that makes buyers take action Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof.

When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed.

The secret to getting your marketing team to use AI AI only works when your team trusts it. Transparency turns it from a black box into a reliable growth partner.

To make smart marketing decisions, we must understand how people move from first interaction to final conversion. But too often, what gets measured most easily drives the strategy. That usually means ...

AI's convenient answers come at a cost: Damage to our critical thinking. AI can't provide the depth, context and insight needed to make a marketing strategy.

Gmail’s ‘Manage subscriptions’ feature is a win for segmented senders Think Gmail’s new unsubscribe tool will wreck your email list? Not if you're already prioritizing segmentation and engagement.

Display ads and paid search ads both have their place, but columnist Sonny Ganguly argues that social media advertising is quickly becoming a powerful player in the online advertising game.

A disconnect between leadership and marketing teams means AI investments aren't going to solve critical operational bottlenecks.

Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Join this MarTech webinar for an inside look at how brands like Free People, Centrum, and RMS Beauty have turned product discovery into a growth engine. You’ll see how they use zero-party data—the ...

2025 GTM forecast: Key shifts redefining the future of go-to-market strategy Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...