A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand's approach to generative ...

AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.

As the connected TV market continues to grow, there are still plenty of opportunities for improvement across the ecosystem ...

London-based Wise, which facilitates global money transfers for individuals and businesses alike, targets SMBs in the U.S.

The makers of Nestlé Crunch have partnered with KaBoom, the national non-profit organization that builds community playgrounds, in a new sweepstakes Method Products, Inc., the maker of premium healthy ...

Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing. Chief Marketer’s PRO Awards judges panel provided ...

With its focus on music, tech and entertainment, the SXSW Conference & Festivals in Austin tend to showcase some of the most creative activations across the experiential marketing industry. Here are ...

The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel. With B2B buying groups ...

Drawing insights from Holly Rollo’s new book Power of Surge, here are five ways marketing has changed, requiring B2B software companies to rethink their strategies and embrace a new era.

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences.