Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more ...

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the ...

Queer dating app Grindr releases the second season of its queer history lessons content series "Daddy Lessons," a content ...

Google launched "AI Mode," a chatbot-style interface embedded into its apps, at its annual developers conference this week.

According to Gartner's 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to ...

The Formula 1 Crypto.com Miami Grand Prix took the city by storm last weekend, as fans braved heavy rain to watch their ...

The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a ...

Significant updates to the Telephone Consumer Protection Act (TCPA) carry substantial implications for marketing and customer ...

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven most effective.

Coors Light engineered its cans to change color when the beer was cold enough to drink—from grey Rocky Mountains to ice cold blue—back in 2009. It was a new concept for consumers that warranted a ...

In our inaugural Brands on Fire LIVE, which took place earlier this month at Pier Sixty-Six Resort in Fort Lauderdale, Fla., Chief Marketer spoke with Alex Tomlin, SVP of Marketing for Bacardi North ...