With covid-19, there is not one but two new realities shaping up, and both call for a new approach from digital marketers, says Terry Mo, Director – Performance at OMD. As we move through the covid-19 ...

Vuclip, a premium mobile video on demand (VOD) service for emerging markets, has released its Global Video Insights (GVI) from a survey it conducted across more than 8,500 users spanning the emerging ...

<p>Lebanese media planners crawl towards the multiscreen world of brand building Since the revolutionary invention of the Internet, media channels have been changing year after year, urging agencies ...

Choueiri Group’s digital arm, Digital Media Services (DMS), launched its audience targeting solution toward the end of February, making it one of the few media representation companies to offer such a ...

Grayling, global communications consultancy, has announced the launch of its new office in Nairobi, Kenya. The establishment of Grayling’s Kenyan operation cements its presence in Africa and the new ...

The growth of e-commerce was accelerated across the globe due to the pandemic and the measures that were implemented to curb the spread. Advertising investment has shifted into shoppable and ...

Coca-Cola has agreed to swap some brands and buy a 17 percent stake in Monster Beverage Corp. for about $2.15 billion, increasing its bet on the burgeoning energy drink market. The move is part of a ...

Following an extensive pitch process, Publicis Media’s agency Starcom continues its longstanding relationship with OSN, one of the leading broadcast satellite providers serving the MENA region. OSN ...

Wedding and portrait photographer, Asim Ijaz considers capturing portraits a work of art. In the video below, he explains his process on how to capture a beautiful portrait photograph. Agora images ...

Derya Matras is appointed as the new regional director of Facebook in the Middle East, Africa, and Turkey. She will lead the company’s operations and help grow its economic and social impact across ...

When people were confined to their homes last year, due to the COVID-19 pandemic, the desire to stream television, films and videos online increased even further as consumers needed an escape from the ...

“We live in an amazing world and we waste it on the crappiest generation of spoiled idiots; everything is amazing and nobody is happy.” That’s a pretty harsh judgment by Mexican-American comedian ...