New sponsorship strategies in professional sport: How brands build trust and loyalty with customers through credible partnerships with athletes.

Vom Trail bis zur City: die Footwear-Trends 2026 setzen auf funktionale Innovationen, nachhaltige Materialien und modische ...

Compare the top UK betting exchanges for 2025. Our ranked list reviews the best exchange platforms based on offers, fees, and features to help you choose.

The Winter Olympics in Milan and Cortina are attracting new sponsors who are enriching the event with innovative solutions. Find out how these partnerships are changing the Olympic experience.

Values strengthen brands: The Haltungskompass 2025 shows how diversity, sustainability and a clear attitude bring real success to sports brands. Find out how values can show authenticity.

ISPO Munich 2025 will start on a new date: From 30. NOV. – 02. DEC. 2025 Munich will be the meeting place for the sports and outdoor industry - be there!

Between performance, style and sustainability: How upcycling, personalization and high fashion are redefining the outdoor world.

The new Go X by Reboots offers fully customizable, high-end compression massage, delivering 360-degree smart recovery for athletes anytime, anywhere.

The Eiger Nordwand Pro HS Hooded Jacket by Mammut is a high-end performance jacket for weather protection with a focus on longevity and durability.

The Mammut Eiger Nordwand FL Air Mesh Vest works as the initial next-to-skin layer with an open and lightweight construction for dryness, warmth and great airflow.

The GOREWEAR CONCURVE WINDSTOPPER® Insulated Hooded Jacket is a great cold-weather running companion for protection and adaptive insulation.

The Patagonia Nano-Air Ultralight Freeride Jacket impresses in the product review with its flexibility and excellent performance as a lightweight mid-layer for skiers.