A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable. And what is a marketing plan? It's "a comprehensive document or ...

Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research from Influence.co. The report was based on ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Imagine doubling your B2B marketing results with half the effort. Generative AI can do that for you. As businesses adapt to today's hypercompetitive environment, it's clear AI can provide a powerful ...

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

As a marketer, you put a lot of effort into understanding your target market. You may hire top marketing firms to help you achieve clarity. You probably use market segmentation to understand where to ...

Personalization for customers has become not only accepted but expected in a rapidly advancing technological world. The concept of personalization is simple: People want relevant recommendations that ...

The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research from WARC. The researchers compared media consumption among ...

Many businesses still rely heavily on daily blast emails in their marketing campaigns—and that is a big mistake. I see it every day with clients, most of whom are reluctant to shift away from daily ...

Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. The report was based on data from a survey ...

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research from ...

We invited 5 of today's top martech providers to show you their products' best features and benefits. Join us for live demos to see which time-saving tech is right for you—without the pressure of a ...