Hey kids, there’s a new marketing acronym on the block. You’ve heard of the 4Ps and the 7Ps, and the 3Cs, 4Cs and 5Cs. Well, ...

Rather than retreating from dealing with climate issues, brands should realise the opportunity to lead in this space and ...

Is a skills gap, complacency or the pursuit of quick wins forcing marketers to overlook key relationships beyond sales and ...

All five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest ...

As it rolls out a new look loyalty scheme and brings Topshop.com to life, Asos is continuing its move away from performance ...

As the company steps up its focus on influencer marketing, the Marmite owner’s new CEO says its marketers are focused on four ...

B2B fintech Blackline restructured its team and switched its focus from events and webinars to a full-funnel approach aimed ...

Differing definitions, evolving practices and the expectation of increased rigour could all be driving a skills gap. How do ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Looking to address its awareness problem among younger consumers, Original Source has produced its first major campaign since ...

As Musk alleges “paid” protestors are opposing his work with DOGE, Tesla’s CFO recognises “unwanted hostility” is harming the ...