Liverpool FC has returned the trading category to its sponsorship portfolio with the signing of EC Markets to a global deal. The multi-year agreement provides EC significant branding within ...

With seemingly no end in sight to the Russo-Ukrainian war, the Ukrainian Premier League will continue to stream all matches on its in-house UPL TV channel this season, rather than launch a ...

Baller League is “not focused on monetising the fan any time soon”, according to Felix Starck, chief executive of the ...

Portuguese Primeira Liga club Benfica has forecast that its wide-ranging Benfica District project will generate an annual ...

Fifa has launched media rights tenders in the Indian subcontinent for the next editions of the Fifa World Cup and the Women’s ...

Amazon Prime Video is aiming to take the Australian Football League global with a new series to be made in collaboration with ...

Publicis Group has strengthened its sports marketing unit with the acquisition of the US Bespoke Sports and Entertainment agency.

Indian media group JioStar has posted revenues of INR11,222 crore (€1.1bn/$1.3bn) in the first quarter of its new financial ...

Estrella Damm has been named as the first sponsor of the 2031 Ryder Cup as it was confirmed that the golf showpiece will ...

Adidas has secured its first ball supply deal with a top 10 Uefa-ranked league for the 2025-26 season onwards, striking a ...

The National Hockey League (NHL) is looking to strike partnerships with the most popular domestic sports property in targeted ...

Sky NZ is to significantly upgrade its digital and linear free-to-air presence with the acquisition of Discovery NZ’s Three ...