AI summaries have been found to alter online behavior, according to a study published by the Pew Research Center in the United States, but some experts don’t think AI-based search will completely ...

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The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

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Lifebuoy, a soap brand, launched the 10/10 School Package in Vietnam to promote hygiene among school-aged children during the back-to-school season while supporting education in remote areas.

WARC’s new sector report highlights the defining trends for telecoms marketing in 2025: the expansion of next-generation networks for digital inclusion, the strategic push for 5G monetisation, and ...

Emerging technologies, policy support, and strategic growth opportunities keep connectivity expansion a top priority for the telecoms industry. Telecoms operators are under pressure to turn ...

Generation-related headlines may be a regular part of our news feeds, but the distinctions between generations are not where marketers should be looking.

As the pressure grows to sell creative brand-building to the C-suite, understanding how an organisation approaches – and seeks to mitigate – risk could be a big step forward for CMOs . Consistency is ...

Eighty-one percent of business-to-business (B2B) ads are not noticed or correctly identified, according to a study from MediaScience, the research firm, and The B2B Institute, a think tank run by ...