Tesla has made moves to position the Cybertruck as a working man's vehicle. Goodbye, DeLorean — hello, Ford F-150.

The Cybertruck was supposed to be the future. When Tesla finally rolled it out in late 2023, it came with years of hype, a million-person waitlist, and a price tag pushing $120,000. Celebs like ...

A South Shore man was arrested and charged after another Tesla vehicle was reported vandalized. Hingham police said the owner of a 2024 Cybertruck contacted them to report that the vehicle's ...

Tesla Inc. TSLA has reportedly pivoted its marketing for the Cybertruck as Elon Musk's EV giant rebrands the vehicle to showcase its utilitarian quotient. What Happened: Targeting a more ...

The Tesla Cybertruck is not selling in the numbers that CEO Elon Musk predicted, and with inventory piling up, the company is implementing numerous tactics to get the divisive electric pick-up ...

Tesla’s Cybertruck now features marketing imagery that’s strikingly similar to Ford’s material. Cybertruck’s new ads highlight everyday truck uses, resembling F-150’s marketing strategy.

Tesla CEO and billionaire entrepreneur Elon Musk has a long history of making ambitious promises and often delivering late.

Tesla’s highly anticipated Cybertruck may be running out of road. Following a rough first-quarter earnings call, CEO Elon Musk revealed a grim financial picture and signaled that the company’s ...

When Tesla launched the Cybertruck in 2023 ... is more about the functionality," said one salesperson who works in the South. "They want to know how much it can tow, how much can fit in the ...