Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was ...

The rebrand across the chain, which has around 660 branches, removed the likeness of Uncle Herschel, the uncle of brand ...

If the Cracker Barrel market puke has anything to teach Wall Street, it’s that investors who are deciding where to put their ...

Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy “Old ...

In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic ...

GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

MSNBC host Jonathan Capehart almost lost his cool on Saturday when discussing the backlash against Cracker ...

I think the manufactured outrage is also about them pretending to feel attacked,” MSNBC’s Jonathan Capehart said of the ...

Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain’s new logo now ditches ...

The chain debuted a new logo for the first time in 48 years earlier this week, sparking outrage amongst customers and wiping ...