The FMCG giant’s influencer-led strategy risks depleting trust in its brands, under the wrongheaded assumption that brand ...

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the ...

Brand Influence Agency, a leader in innovative community influencer marketing strategy, has redefined the way local and ...

Unilever has agreed to sell its The Vegetarian Butcher range to JBS-owned Vivera as part of its strategy to offload non-core ...

Unilever has agreed to sell The Vegetarian Butcher to JBS-owned plant-based meat business Vivera, with the deal expected to ...

Ben & Jerry's lawyers filed a complaint against parent company Unilever, sparking conversations online as some move to ...

Unilever slashes product shoot costs by 50% using AI-powered 'digital twins,' freeing up marketers for creative innovation. Chief growth and marketing officer Esi Eggleston Bracey spoke at the Nvidia ...

The divestiture comes as the CPG company prioritizes fewer, bigger brands to spur growth. It’s expected to divest its ice ...

Unilever has received a binding offer from JBS-owned Vivera to acquire its alt-meat unit The Vegetarian Butcher.

The FMCG giant began exploring the possible sale of The Vegetarian Butcher with investment bank Piper Sandler last November, ...

Unilever said it received a binding offer from vegetable-based protein company Vivera to acquire the Vegetarian Butcher, without disclosing financial details. The maker of Dove soap and Hellmann's ...

Ben & Jerry’s has accused its parent group Unilever of removing its CEO in a dispute over the ice cream company's political ...