Many of us grew up eating Weetabix. Unlike the “fun” cereals loaded with chocolate and sugar, Weetabix always seemed ...

Weetabix is looking to breathe new life in to its digital offering and has appointed The Real Adventure Unlimited to develop and implement a new strategy and redesign a number of its product websites.

Last night Weetabix said: “We tried to include dried fruit in our big biscuits, as we do with Weetabix Minis, but unfortunately the way in which we double toast them means we’re unable.

North Wales Live reporter Andrew Nuttall compared Weetabix to supermarket in-house brands sold by the likes of Morrisons, Asda, Tesco, Aldi, Lidl and Marks & Spencer ...

In response, Weetabix said the cereal's GI, when eaten with semi-skimmed milk, was tested independently in 2005 with a result of 47. The British Nutrition Foundation regarded a GI level below 55 ...

Obviously, Weetabix is made of wheat, but there’s no wheat flour in the ingredients. Compare that to the classic Digestive, for example, which does include wheat flour, and you’ve got your ...

Weetabix has kicked off a £10m above-the-line campaign touting all its brand products at once - a first for the cereal brand. The breakfast brand has moved away from its family-themed materials ...

This has hit Weetabix’s sales. For the three months ending 30 September, Weetabix’s net sales declined 4.3% year on year to $107.6m (£85.7m), while volume sales were down 7.9%. Weetabix has tried to ...

Weetabix's UK cereal and drinks market share up rose from 15.3 per cent to 16.4 per cent last year Credit: Getty Images A pack of 48 Weetabix costs £4.18 at the moment.

Weetabix confirmed the beans should be heated up first rather than being served cold, and Heinz joined in to add to the mayhem, suggesting: "Toast the Weetabix, thin spread of butter and a big ...

Weetabix has been hit by a 48-hour strike action at its two main UK sites by engineers opposing the imposition of fire and rehire contracts which would cut their annual wages by up to £5,000.