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WhatsApp is testing a new feature that lets users build their own AI chatbot assistant within the app, reports WABetaInfo.

Read is embracing AI potential while relying on WPP’s core strength—creativity, which will be more important than ever.

WhatsApp is reportedly working on a new feature called AI Studio that will allow users to create their custom chatbots.

The featureintroduces a new section called “AI Studio,” which walks users through the creation of a personalized assistant.